With a background in fiction and documentary, Alex's approach to each project is to craft a strong narrative, believing that each video should be as unique as the people behind it.

An avid reader, music-lover and film critic, Alex is consistently inspired by anything that offers a cultural insight or an interesting perspective and aims for his work to reflect that, opening channels to organisations and individuals with pertinent stories to tell.  

Since picking up a DSLR in mid 2013, Alex has shot films and events throughout Europe and beyond, having worked for brands such as Audi, BBC Solent, The Meridian Society and The Hult Prize.